DV360 is part of the Google Marketing Platform ecosystem. With this platform, you can plan, create, track and analyze advertising campaigns in video, audio and display formats.

What are the features of DV360? #

✅ Large audience. You get access not only to Google’s advertising inventory, but also to 50+ third-party sources and exchanges. With DV360, you can reach 90% of all mobile advertising resources on the Internet;

✅ Smart insights in analytics. DV360 provides excellent analytics and reporting tools. In addition, the platform can generate recommendations to help you achieve the results you want faster.

✅ Premium Inventory and YouTube Ad Network. You can work directly with the biggest digital publishers through DV360. This gives you access to the best and fraud-tested inventory and saves money. And only this platform has access to the YouTube advertising network.

✅ Advanced features and targeting. There are a number of features available on the platform that are not available anywhere else. For example, limiting the frequency of impressions and budget regulation. In addition, DV360 has additional targeting tools: you can restrict browser OS, specific devices, and more. This allows you to have more control over your campaigns.

✅ Control in one place. Now you can plan, buy and measure all your programmatic media on one platform without worrying about consolidating all your data.